The "Maintain" Package: Ongoing Brand Management

This package is designed for businesses that have established their digital brand and need ongoing support to ensure consistency, relevance, and continued growth. It can be offered as a monthly retainer or on a quarterly basis.

Services Included (Customizable based on client needs):

• Brand Performance Review (Monthly/Quarterly):
  • Analysis of brand consistency across digital channels.
  • Review of key brand metrics (e.g., social media engagement, website traffic, brand mentions).
  • Recommendations for optimization.
• Brand Asset Management & Updates:
  • Secure storage and organization of all brand assets.
  • Minor updates to logo, colors, or typography as needed (within agreed scope).
  • Creation of new simple branded templates (e.g., social media story templates, email header).
• Content Calendar Support & Content Ideas:
  • Assistance in generating new content ideas aligned with brand messaging.
  • Refinement of existing content calendar.
• Social Media Graphic Creation (X graphics per month):
  • Ongoing creation of branded social media graphics based on provided content or ideas.
• Website Content Updates (X hours per month):
  • Minor text edits, image updates, and basic page additions to maintain brand consistency on the website.
• Digital Advertising Creative Refresh (Quarterly):
  • Refreshing existing ad creatives with new images or minor design tweaks to maintain engagement.
• Competitor & Trend Monitoring:
  • Keeping an eye on industry trends and competitor branding to ensure the client's brand remains competitive and fresh.
• Consultation & Guidance (X hours per month):
  • Ongoing access to branding experts for advice, strategy discussions, and problem-solving.

Timeline: Ongoing (Monthly or Quarterly Retainer)