Package 1: The "Launchpad" Starter Kit

This package is ideal for new businesses or those looking to establish a foundational online presence with a professional brand identity.

Services Included:

• Brand Strategy Session (2 hours):
  • Discovery call to understand business goals, target audience, and brand aspirations.
  • Discussion of brand values, mission, and unique selling propositions (USPs).
  • Competitor analysis overview.
• Logo Design (2 Concepts + 2 Revisions):
  • Custom logo creation reflecting brand identity.
  • Delivery of logo files in various formats (JPG, PNG, SVG, PDF).
• Brand Style Guide (Basic):
  • Document outlining logo usage guidelines.
  • Primary color palette (CMYK, RGB, Hex codes).
  • Recommended typography (header and body fonts).
• Social Media Profile Optimization (2 Platforms):
  • Setting up or optimizing profile pictures and cover photos using new branding.
  • Writing concise, branded bios.
• Website Audit & Recommendations (Basic):
  • Review of existing website (if any) for brand consistency and user experience.
  • High-level recommendations for improvements.

Timeline: 2-3 Weeks